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 ITZY has released the visuals for their new album, 'KILL MY DOUBT', which is set to release on July 31st. The album features a group of talented musicians, including Yeji, Lia, Ryujin, Chaeryeong, and Yuna, dressed in vivid colors and displaying their cool charisma. 

The concept clip showcases the group's unique energy and style, with Yeji, Lia, Ryujin, Chaeryeong, and Yuna dressed in sporty outfits. The album is highly anticipated by fans at home and abroad, with the participation of leading writers and lyricists like Lee Seulan, TWICE, NMIXX, Taeyeon, Red Velvet, and Kang Eunjung. 

The title song, 'CAKE', is produced by Black Eyed Pilseung, who created Twice's representative songs 'Like OOH-AHH', 'CHEER UP', 'TT', and 'LIKEY'.

ITZY has established itself as the representative summer queen in the music industry by making successive hits of 'ICY', 'Not Shy', and 'SNEAKERS' every summer. 

The "Summer = ITZY" victory formula continues with the new song. Global fans are also excited about the album's release, with the music video for the b-side song "BET ON ME" ranking #1 on YouTube's music video trending worldwide for four consecutive days.

ITZY is promoting the comeback with various promotions, including releasing three music videos, operating pop-up stores, and holding online and offline showcases. 

The album will be released simultaneously worldwide at 6:00 pm on July 31st, and album reservations are being made on various online music sites at home and abroad.

Source: 1

 ITZY's album 'BET ON ME' music video reached #1 on YouTube Trending Worldwide, showcasing their comeback. 

Source: Photo by JYP ENTERTAINMENT

The video, which opened on track 1 at 0:00, demonstrates the global interest in K-pop fans.

The music video for "BET ON ME" by ITZY (fandom name) captures the feeling of being alone and running through a dark tunnel, eventually finding a way out and moving forward together.

 The scene where ITZY members hold hands and move forward together raises expectations for the sound source of the song. Written by JYP Entertainment's representative producer Park Jin-young, the song expresses the intense growth of the five members and other young people in this era. 

ITZY sings about the situation where anxiety coexists inside and the confidence that has been solidified even after a long process of worrying.

 In celebration of their first comeback in 2023, ITZY will launch large-scale promotions, including releasing three music videos, operating pop-up stores, and holding online and offline showcases.

The b-side song "None of My Business" on the 24th and the title song "CAKE" on the 31st will be released, along with a performance video featuring ITZY's outstanding dance skills. 

The new album "KILL MY DOUBT" and the title song "CAKE" will be released simultaneously worldwide at 6 pm on the 31st.

Source: 1