Bang Si-hyuk, the inspiration for the 'Weverse Corn Festival'... "Sustainable Growth 'Entertainment Ecosystem"
The Weverse Corn Festival, completed last month, was a successful event for HYBE chairman Bang Si-hyuk, who aimed to showcase new technologies and artistic methodologies based on popular art.
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| [Seoul=Newsis] Reporter Choi Dong-joon = Hive Board Chairman Bang Si-hyuk is making a keynote lecture regarding the future of K-POP at the Kwanhun Forum on the morning of the 15th at the Press Center in Jung-gu, Seoul. 2023.03.15. photocdj@newsis.com |
The festival, held in Olympic Park, was well-received for its unique scenery and lack of line-ups. The event featured a rare scene featuring rookie group Le Seraphim and 31-year-old singer Uhm Jung-hwa performing on the same stage.
The voice design technology, which is difficult to find overseas, also provided a unique experience of a male singer singing a song with a female singer's voice. The festival was categorized into three categories: integration, high quality, and new technology.
The integration involved artists from other entertainment companies entering Hive's global fan community Weverse, including Kim Junsu, American singer-songwriter Jeremy Zucker, and Japanese group 'MOONCHILD'.
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| Weverse Corn Festival [Seoul = Newsis]. 2023.07.05. (Photo: Hive) photo@newsis.com *Resale and DB banned |
The Weverse Corn Festival, a third-year event, includes a dedication stage honoring legendary musicians like Shin Hae-chul and Seo Tai-ji, integrating the past and present of K-pop. Uhm Jung-hwa was the protagonist of this year's sequence, emphasizing the importance of respecting historical facts of popular music and preserving the meaning of the times.
The high-quality LED panels on the stage, which were four times more than regular concerts, provided 8 super-large screens that vividly reflected the sweat of the artists and enhanced the sense of immersion in the scene. Additionally, various facilities, such as trolleys, rotates, and lifts, were mobilized to lift, move, or rotate parts of the stage.
Hive officials emphasize the need for directing and technical skills to make the Weverse Corn Festival a stage that everyone wants to go on, making it a hit product for audiences worldwide. The festival aims to raise the quality of performances and make K-pop, K-dance, and K-concert itself a hit product.
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| [Seoul = Newsis] Weverse Corn Festival. 2023.07.05. (Photo courtesy of Hive) photo@newsis.com *Resale and DB forbidden |
Weverse app offers line-up service, merchandise production, and live streaming of concert stages. A large outdoor screen broadcasts the festival atmosphere, reflecting Chairman Bang Si-hyuk's philosophy of innovation in resolving inconveniences.
The concert hall's service is a result of Chairman Bang Si-hyuk's philosophy of addressing inconveniences.
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