The top-ranked member of the girl group for July is Blankpink Jisoo... Minji New Jeans came in second.
The Korea Corporate Reputation Research Institute analyzed 112,364,268 brand big data from 635 girl groups in July 2023, analyzing their personal brand reputation.
The results showed a decrease of 6.25% in brand reputation index compared to June's data. The brand reputation index, created through big data analysis, measures consumer behavior and brand consumption.
The 30th place in the individual girl group brand reputation rankings for July 2023 included Blackpink Jisoo, New Jeans Minji, Blackpink Lisa, Ive Anyujin, Espa Carina, Blackpink Jennie, Girls' Generation Taeyeon, New Jeans Hani, Oh My Girl Mimi, Girls' Miyeon, Rose of Black Pink, Yoona of Girls' Generation, Danielle of New Genes, Mina of Twice, Sana of Twice, Kazha Le Seraphim, Aespa Winter, Harin of New Jeans, Chae Won Kim of New Jeans, Hwasa of Mamamoo, Joy of Red Velvet, Ive Reese, Nayeon of Twice, Le Seraphim Heo Yunjin, Twice Jeongyeon, Cosmic Girls Yeoreum, Red Velvet Wendy, Twice Dahyun, Red Velvet Yeri, and SNSD Sunny.
Blackpink's brand reputation index ranked first with a 4.062,331, participation index of 141,898, media index of 156,784, communication index of 1,228,481, and community index of 2,535,170. The New Jeans Minji brand ranked second with a 3.725,037, participation index of 714,702, media index of 642,842, communication index of 1,076,990, and community index of 1,290,503.
Blackpink's Lisa brand ranked third with a 3.389,474, participation index of 160,769, media index of 556,493, communication index of 1,052,157, and community index of 1,620,055.
The brand reputation index rose by 27.30% compared to last June's index of 2,662,590.
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