WEEKLY NAVER

 The Korea Corporate Reputation Research Institute analyzed 112,364,268 brand big data from 635 girl groups in July 2023, analyzing their personal brand reputation. 

The results showed a decrease of 6.25% in brand reputation index compared to June's data. The brand reputation index, created through big data analysis, measures consumer behavior and brand consumption. 

The 30th place in the individual girl group brand reputation rankings for July 2023 included Blackpink Jisoo, New Jeans Minji, Blackpink Lisa, Ive Anyujin, Espa Carina, Blackpink Jennie, Girls' Generation Taeyeon, New Jeans Hani, Oh My Girl Mimi, Girls' Miyeon, Rose of Black Pink, Yoona of Girls' Generation, Danielle of New Genes, Mina of Twice, Sana of Twice, Kazha Le Seraphim, Aespa Winter, Harin of New Jeans, Chae Won Kim of New Jeans, Hwasa of Mamamoo, Joy of Red Velvet, Ive Reese, Nayeon of Twice, Le Seraphim Heo Yunjin, Twice Jeongyeon, Cosmic Girls Yeoreum, Red Velvet Wendy, Twice Dahyun, Red Velvet Yeri, and SNSD Sunny.

Blackpink's brand reputation index ranked first with a 4.062,331, participation index of 141,898, media index of 156,784, communication index of 1,228,481, and community index of 2,535,170. The New Jeans Minji brand ranked second with a 3.725,037, participation index of 714,702, media index of 642,842, communication index of 1,076,990, and community index of 1,290,503.

Blackpink's Lisa brand ranked third with a 3.389,474, participation index of 160,769, media index of 556,493, communication index of 1,052,157, and community index of 1,620,055. 

The brand reputation index rose by 27.30% compared to last June's index of 2,662,590.

Source: 1

 Jimin, a member of BTS, has maintained his top spot in the male idol category of Star Ranking for 89 consecutive weeks. 

He received 35,186 votes in the Star Ranking Star Idol Men's Ranking Voting held in the 1st week (89th) of July. Jimin has never missed the top spot since the start of Star Ranking Voting.

 BTS's Jin received 19,024 votes, while 2PM's Junho received 13,693 votes. Star Ranking is a ranking vote where fans vote for their favorite star to determine their ranking.

Stars who have been No. 1 for four consecutive weeks are featured on an outdoor billboard advertisement, and fans can support the outdoor billboard advertising video. Suggestions can be made to Star News.

Source: 1

'Mission: Impossible: Dead Reckoning PART ONE', directed by Christopher Macquarie, has recorded the highest pre-order rate of 56.7% two days before its release.

 The movie has exceeded the sales of 'Mission: Impossible: Fallout' and 'Top Gun: Maverick', and has exceeded the period reservations of Marvel's 'Guardians of the Galaxy: Volume 3'. The film also has a 99% Rotten Tomato Freshness Index, showing a reverse run from the previous 98%. 

The film is a precarious confrontation between tasks and missions, focusing on the fate of the team as 'Ethan Hunt' and the IMF team face a mysterious enemy. The film is expected to revive the theater district and open the door to the summer theater district.

Source: 1

 One Man, a chase mystery film based on Keiichiro Hirano's novel, is set to release in Korea on August 30. 

The film follows the false life of 'X', a man whose identity is unclear when it is revealed that his deceased husband's name and past belonged to someone else. Director Kei Ishikawa, known for his debut film 'Wuhaenglog: Record of a Fool' (2019), is responsible for directing. 

The film has received rave reviews for its immersive story, brilliant performances, and high-quality directing. It has swept eight categories, including the Best Picture Award at the Japanese Academy Awards, and maintains a 100% freshness index on Rotten Tomatoes.

The launch poster features a mysterious man and a well-made suspense with chilling questions about love and identity. 

The film has received positive reviews from overseas reviewers, including "Introspection on the ambiguous boundary between love and death, truth and lies."

Source: 1

 The group (G)I-DLE (Miyeon, Minnie, Soyeon, Yuqi, Shuhua) has been dominating music charts and shows.

Source: Photo by CUBE ENTERTAINMENT

 Their 6th mini album 'I feel' title song 'Queencard' won first place in MBC 'Show! On Music Core', breaking the record of 11 crowns set by the title song "Nxde" from the 5th mini album "I love" in October last year. 

They also became the first girl group to win 5 crowns with a single song in 'Show! In 'Show!

Music Core' after the chart reorganization. 'Queencard' topped the daily, weekly, and 'Top 100' chart on Melon, the largest music site in Korea, and ranked first on the monthly chart in June.

G)I-DLE's opening performance at Jamsil Indoor Gymnasium in Seoul on June 17th and 18th was successful, and they embarked on their second world tour in 2023.

 The tour will be held in 16 locations, including Amsterdam, Paris, Brussels, Berlin, and Tokyo.

Source: 1

 BTS' V showcased his social power by sharing a campaign video for French luxury brand Celine on Instagram, showcasing their 2023 winter collection.

 The video surpassed millions of views, making it the highest ever on Celine's official account.

The campaign video received an enthusiastic response, reaching 1 million views in 20 minutes and 3 million in 4 hours. 

As of June 30, it became Celine's highest-viewed video with 7.3 million views in three days. V's photos received the most likes, with nearly 16 million hearts poured in. 

Luxury brands often send love calls to K-pop stars due to their social media influence.

V's Instagram account is a global sensation with 10 million likes and the highest engagement rate per post.

 Research institutes consider it the highest advertising value, even for Hollywood stars. V's videos have 40 million basic views and 60 million views, more than Korea's population.

V, the 'Celine Boy', significantly improved Celine's social media influence, sales, and image.

 Brand Finance in the UK reported a 51% growth rate, showcasing global luxury brands' passion for K-pop stars.

Source: 1

 Jungkook's collaborative song 'Left and Right', featuring American singer-songwriter Charlie Puth, entered the US Billboard chart for the first and longest 38 weeks. 

The song, ranked 179th, showed strong long-run box office power after its release, entering the chart for 38 weeks on the 'Global (excluding the US)' chart.

Jungkook entered the chart at 38 weeks, his first and longest period as a K-pop solo singer. This marks his 37th week, surpassing his own record. 

His solo song 'Euphoria' also gained popularity, charting for 92 weeks on the Billboard 'World Digital Song Sales' chart, setting a record among all Korean idol solo songs.

Jungkook's 'Left and Right' charted for 17 consecutive weeks, and his solo songs 'Stay Alive' and 'My Time' ranked 95th and 84th on the chart. 

His 2022 webtoon OST 'Stay Alive' entered the Hot 100 chart for the first time.

 His 2022 FIFA World Cup Qatar official soundtrack, 'Dreamers', topped the Billboard Digital Song Sales chart for two weeks in a row. 

Jungkook also posted 'Dreamers' and 'Stay Alive' on his Spotify account.

Source: 1

 A survey by UPGRADEDPOINTS, an American travel information company, revealed that the most loyal fandom in the US is not pop stars like Elton John and Taylor Swift, but the 'Army' who supports BTS.

BTS group (BTS) [Provided via the online fandom Weverse. Resale and DB are forbidden.

 BTS fans scored 88.4 points out of 100 for loyalty, ranking first among the star fandoms surveyed. The survey surveyed 3,192 Americans, determining their willingness to travel, spend, and withdraw to see their favorite singers. BTS scored the highest with 88.4 points, followed by Michael Jackson, Elton John, Lady Gaga, Taylor Swift, and Queen.

ARMYs congregated in Yeouido last month for the BTS debut's 10th anniversary celebration. Photo from a Yonhap News File

BTS fans travel an average of 2,040 miles (3,283 km) to see a concert, with an average ticket price of $500 (about 660,000 won). 

The K-pop boy band gained fame in 2015 and has loyal fans worldwide, including Korea, Japan, the US, Europe, and Southeast Asia. 

BTS' concerts and events attract fans from various countries, including Korea, Japan, the US, Europe, and Southeast Asia.

Last month, 'BTS Festa' in Yeouido, Seoul attracted 400,000 people, with 120,000 foreigners.

 The second most loyal fandom after BTS is Michael Jackson, who passed away in 2009. 

Fans were willing to spend an average of $660 on concert tickets if he were alive.

Source: 1

 BTS' Jin has achieved global popularity by winning first place in an idol popularity poll and showcasing his talent as a vocalist. 

He won the 'Part 1 League - Male Idol (2nd round)' vote with 269,626,208 votes, proving her strong voting abilities. Jin also won the 'OST Craftsman Contest' and 'Singer-Songwriter Contest' on Fan Plus. 

His outstanding visuals, wide vocal spectrum, and natural talent have made his a powerful brand power and hot popularity. Jin has been ranked 8th in the 'The Most Influential Music Influencer in America', first among men worldwide, and 'Korean Celebrity Influencer'.

He also holds 1st place in Gram Followers Average Response Rate Ranking and 1st place among solos in the 'Korea Top Music Instagram Influencer in 2023'. 

In Q1 2023, Jin became the K-pop idol with the most likes on Instagram, showcasing his unrivaled presence and influence as a global superstar despite his inactive military period.

Source: 1

 Actor Song Ji-hyo, a member of the 13-year-old 'Running Man' show, has faced controversy over her attitude. 

Source: On stage, actress Song Ji-hyo is posing for the camera. rumi@osen.co.kr 2023.04.21

She has been criticized for her performance in the show, which has been criticized for years. Online communities have been focusing on his appearances on SBS' 'Running Man', urging her to stop. However, his recent participation in the show has been less active, leading to requests to 'get off the broadcast'. Song Ji-hyo, who has been a regular member since 2010, has gained popularity for her cute and easygoing image, unlike her dark roles in 'Girls' High School Ghost Story 3', 'Goong', 'Jumong', and 'Ssanghwajeom'.

Source: Reporter Song Ji-hyo is posing. OSEN=Park Joon-hyeong. Soul1014@osen.co.kr, 2023.03.21

Her performance in 'Running Man' left a lasting impression on the production team and fellow cast members, including Yoo Jae-seok and Kim Jong-kook. In her early days, Song Ji-hyo displayed the qualities of a female warrior and ace, with an easygoing personality and boldness that remained unwavering even in physical fights with male members. She has also won the 2013 'SBS Entertainment Awards' Best Female Award and the 2015 'SBS Entertainment Awards' Best Variety Award.

The character of 'Running Man' has experienced a decline in performance due to health issues and low viewership ratings. Song Ji-hyo's slow-spoken personality and shyness hindered his ability to showcase his strengths. This was further exacerbated by the addition of Jeon So-min, a female member who quickly adapted to the show. Despite her success, Song Ji-hyo's adaptation period has been longer than expected, indicating a fatigue in his performance.

Despite this, Song Ji-hyo is not intentionally showing an insincere attitude in 'Running Man'. In a February broadcast, Yoo Jae-seok expressed his passion for preparing costumes for future episodes. She is currently in a court battle with her former agency, Wooju Rocks, over non-payment of settlement money. She terminated her contract with Uju Rocks in April and accused her representative, Mr. A, of embezzlement in May.

The secret to long-lived entertainment lies in the chemistry between members. 'Running Man', which has been beloved by domestic and overseas viewers for its strong camaraderie and family-like relationships, cannot be sustained without Song Ji-hyo, who has been active as a fixed member for 13 years. The production team's efforts to revive Song Ji-hyo's character should be supported first.

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