Will the first women group to survive in the hive start a new trend?
Hive is launching a survival program for the debut of a new girl group, aiming to solidify its position as a 'K-pop dinosaur'.
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| 'R U NEXT' is a competition that selects the final members of Belief Lab, a joint venture between Hive and CJ ENM, the next-generation global girl group. Thanks to Belif Lab |
The program, 'RU Next?', will select a next-generation writing girl group from Hive and CJ ENM JV label Belief Lab. The final group will be selected through 22 trainees who undergo training within Hive's curriculum and undergo 7 gates to determine the final debut members. The open survival event raises expectations from global K-pop fans, who have produced big idol groups like BTS, TOMORROW X TOGETHER, ENHYPEN, Le Seraphim, and New Jeans.
Hive and its affiliated label, Belief Lab, have made significant achievements in the global music market through ENHYPEN, a boy group debut survival show. The new girl group, R U Next?, is also curious about whether they can follow in the footsteps of ENHYPEN.
K-pop fans' expectations for the 22 contestants have grown, with global K-pop fans building their own fandom by excavating past histories and photos of participating trainees. The fate of an open survival program depends on the topicality and popularity of the participants, and 'R U Next?' is on a successful start.
MC Sooyoung, who starred in Girls' Generation, compared the 22 trainees to 'wild horses' and emphasized the importance of love, encouragement, and jealousy rather than learning. Girls' Generation, Kara, and 2AM are K-pop groups representing the second generation, representing senior idol groups that have achieved remarkable results in the music market.
Curiosity is growing about whether a next-generation girl group can be born, as the impact and topicality of girl group survival were previously considered lower than boy group survival. The first broadcast on the 30th of last month marked the first step toward selecting members in earnest.
It remains to be seen whether Hive, which has been succeeding successively in the K-pop market, will be able to achieve satisfactory results in the new girl group survival and successfully launch a new girl group.
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