The greatest number of views ever for BTS V sharing. Celine chuckled.
BTS' V showcased his social power by sharing a campaign video for French luxury brand Celine on Instagram, showcasing their 2023 winter collection.
The video surpassed millions of views, making it the highest ever on Celine's official account.
The campaign video received an enthusiastic response, reaching 1 million views in 20 minutes and 3 million in 4 hours.
As of June 30, it became Celine's highest-viewed video with 7.3 million views in three days. V's photos received the most likes, with nearly 16 million hearts poured in.
Luxury brands often send love calls to K-pop stars due to their social media influence.
V's Instagram account is a global sensation with 10 million likes and the highest engagement rate per post.
Research institutes consider it the highest advertising value, even for Hollywood stars. V's videos have 40 million basic views and 60 million views, more than Korea's population.
V, the 'Celine Boy', significantly improved Celine's social media influence, sales, and image.
Brand Finance in the UK reported a 51% growth rate, showcasing global luxury brands' passion for K-pop stars.
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