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 Fifty Fifty's Hollywood movie 'Barbie' OST music video shooting was canceled due to a feud with Attract agency. Fifty Fifty was supposed to sing for 'Barbie Dreams' and shoot a music video, but a discord with Attract led to the cancellation of the filming stage. 

The music video was expected to raise Fifty Fifty's awareness and be on the US Billboard's main single chart Hot 100. However, Fifty Fifty was unable to handle the schedule due to an injunction against Attract and conflicts between Attract and CEO Ahn Seong-il, who is responsible for the producer of 'Cupid'. In May, the 'Barbie' side released a list of singers participating in the soundtrack, including Fifty Fifty, alongside prominent pop singers Dua Lipa, Nicki Minaj, and Lizzo.

Fifty Fifty was able to participate in the 'Barbie' OST due to a partnership between Attract and Warner Records. Despite the stock price rising in North America with 'Cupid', Fifty Fifty's participation in the Warner Bros. movie 'Barbie' OST highlights the group's struggles in navigating the complexities of the entertainment industry.

Warner Records had limited contact with K-pop singers, unlike Universal Music, which partnered with major K-pop companies like Hive and JYP. Warner Records' policy was to raise Fifty Fifty with enthusiasm, planning to film a music video for their song "Bobby Dreams" as part of a movie promotion. However, CEO Ahn Seong-il, CEO of Dougiverse, tried to convince Arin, a recovering member of Fifty Fifty, to shoot the music video. However, the members sent Attract proof of the termination of the exclusive contract, and Attract CEO Jeon Hong-joon suggested postponing the schedule. CEO Ahn Seong-il threatened to quit the Fifty Fifty job if he couldn't proceed with filming the music video.

This prevented Fifty Fifty from filming the music video for "Barbie Dreams" and from having relationships with Margot Robbie and other events featuring the cast members. On the 23rd of last month, Attract announced that outside forces had approached Fifty Fifty members and enticed them to violate the exclusive contract. Attract then sued Dugiverse and CEO Ahn Seong-il for fraud and breach of trust.

Fifty Fifty members filed a provisional injunction against Attract, alleging a breach of contract and destruction of trust. Their legal representative, Barun Law Firm, argued that Attract's claim was false and advised against sharing the matter with Fifty Fifty members. Attract responded by disclosing Warner Music Korea's call recording. Fifty Fifty, discovered by a small agency, gained popularity in the US and was reportedly scheduled to appear in commercials with celebrities and global companies. However, their plans have come to nothing.

Source: 1